Your Trusted source of the latest LIFESTYLE News and EVENTS
Saturday, September 19, 2015
AFFI HOLDS 14th Franchise and Business Expo
AFFI Board Members (from left to right) : John Chung, President of Acquasuisse; Paul S. Tan, AFFI Director for Education, VP for Operations Aquabest; Armando O. Bartolome, AFFI Chairman of the Board, President of GMB Franchise Developers; Ricardo Z. Cuna, Chairman of 14th Franchise and Business Expo, President of Fiorgelato; Jean Uvero, AFFI Member and Fellowship Director, Owner of Nail It!; Jelyn Chung, AFFI Director for PR and Marketing, Owner of Acquasuisse; Josie See, AFFI Director for Membership and President of Peanut World; Anne Francisco, Owner of Ferinos Bibingka and AFFI Adviser; Mr Sonny V. Francisco, Director for Partnerships, Franchiser of Ferinos Bibingka; Jerry Neil C. Ilao, President and CEO of AFFI, President of Ink All You Can.
The Association of
Filipino Franchisers Inc. (AFFI) is staging the “14th Franchise and Business
Expo: Empowering Entrepreneurs” from October 2 to 4, 2015 at the World Trade
Center Metro Manila.
Known as the biggest and
longest-running event of its kind in the country, the expo brings together over
300 exhibitors showcasing a wide range of business concepts and brands from
both the Philippines and a number of countries included in the Association of
Southeast Asian Nations (ASEAN). It also hosts a broad array of seminars and
activities from various organizations to further improve the business acumen of
all participating parties and promote exhibiting brands.
“Every year, members of
AFFI look forward to this expo because it gathers some of the most dynamic and
insightful minds in the local business community,” says Ricardo Cuna, owner of
the Fiorgelato ice cream franchise and head of the 14th Franchise and Business
Expo organizing committee. “Since its conceptualization years ago, it has
become an important platform to showcases businesses, promote brands and pursue
the association’s goals in aiding local businessmen.”
In order to push its endeavours
to improve the local business sector, AFFI includes in the expo this year
around 300 household names in the
franchising industryas well as
start-up entrepreneurs thereby allowing them to showcase their concepts
alongside participating franchisers. The inclusion of these new businessmen
goes hand in hand with the association’s recent rebranding effort to extend its
membership not only franchisers but to entrepreneurs as well.
“We believe that the expo will be very
beneficial to new business owners since it will allow them to test their
concepts or further promote them to the show’s large following,” Cuna says. “It
will also help AFFI in developing start-ups who may eventually move into
In line with its attempt
to aid new entrepreneurs, AFFI has also launched this year the expo’scomprehensive Business Journey series, an actual tour for aspiring business owners,
guiding them on how to go into business. It contains extensive information
on how to become a successful entrepreneur, the proper mindset one must have in
starting a business, and how one can properly utilize available government
services, investment tools and technology in pursuing one’s entrepreneurial aspirations.
“These days, it is very important to nurture
the Filipino entrepreneurs and make it ready to compete with in a global arena,”
Cuna says. “With the on-going ASEAN
integration, more and more foreign brands will be entering the country.
Therefore, it is necessary for us to properly arm our local businessmen so as
to improve their chances of success despite heavy competition. This is why the
expo and AFFI itself have concentrated on the goal of empowerment.”
Founded by a handful of
local business owners back in 1997, AFFI now stands as one of the largest and
oldest trade organizations in the Philippines. The group was spearheaded in
order to promote responsible small medium enterprise businesses through
franchising. Currently, it consists of Filipino corporate presidents, CEOs, and
prominent businessmen who seek to improve the competitive potential of the local
businesses in the global market. This year’s “14th Franchise and Business Expo:
Empowering Entrepreneurs” is but one of the many events the association pushed
for this year in order to realize its goals.