Nissan Philippines, Inc. (NPI) is the sole national sales company of Nissan in the Philippines, which started its operations in 2014.
To celebrate Nissan’s tradition of delivering excitement and innovation to the public, NPI launched the “Rediscovery Excitement, Rediscover Nissan” campaign to encourage the market to rediscover the brand they thought was once left in the past.
|Mr. Antonio "Toti" Zara|
According to Mr. Antonio “Toti” Zara, Nissan Philippines President and Managing Director, in their two short years of operations as Nissan Philippines Inc., they have been able to achieve a lot of significant milestones for the Nissan brand. Through their loyal customers and Nissan dealers, they have been able to continuously strengthen their presence here in the local market as they deliver exciting innovations. However, they believe that they still have ways to go in bringing back their glory days of the 80s and early 90s. This is why they are encouraging more people to rediscover Nissan and what Nissan is now offering to Filipino customers.
Mr . Zara claims, “From its very beginnings, Nissan has displayed a flair for innovation and a willingness to strike out into territories unknown. This passion is what led the company to become a major player the world automotive stage. We want our passion for innovation to be felt by our customers. We want them to rediscover that excitement they felt once when they heard the word ‘Nissan”. Through all of their efforts, they hope that they can encourage the Philippine market to rediscover Nissan. At the end of the day, “Rediscover Excitement Rediscover Nissan” isn’t just a milestone. It is Nissan’s way of showcasing to the public that it is truly back, and is here to stay.
Celebrating another milestone for the local compact crossover segment, as it brings in another innovation that is built to thrill: introducing the new NISSAN JUKE.
|Introducing the New Nissan Juke (from left to right): Mr. Antonio "Toti" Zara, Nissan Philippines President and Managing Director and Mr. Sungjoong (SJ) Huh, Nissan Philippines General Manager of Marketing.|
First launched in Japan in 2010, the new Nissan Juke immediately captured the attention of the global automotive scene because of it’s fun, bold design, and exciting driving performance. In March 2014, the minor change Nissan Juke was unveiled in the Geneva International Motor Show, bringing an even more refreshed take on the eye-catching vehicle. The minor change model was then brought into the South East Asia having first introduced in Thailand in February 2015 and since then, it has been making its mark in the region.
The new NISSAN JUKE combines boldness and excitement, becoming the brand’s answer to the growing local compact crossover segment. It showcases the ability take on the challenges of everyday driving in the Philippines.
As a refreshing new concept in driving, the new NISSAN JUKE represents Nissan’s commitment to delivering “Innovation that Excites” to their customers. The new NISSAN JUKE will be available as a 4x2 variant with an SRP of P980,000. It will come in Red Alert, Solar Yellow, Pearl White, and Black Obsidian. Expected start of sales will be January 2016.
Here's the other Nissan Cars: Sylphy, Altima. Almera, X-Trail, Navara, Urban, and Patrol.
For more information on their products and services, visit their website at www.nissan.ph