Sunday, October 18, 2015

Shakey’s: Good Times, Great Memories


Shakey's Offcers during business round table with the media at Shakey's Loyola branch 
The best legacies come from the most passionate endeavors. Shakey’s Philippines has been a strong brand in the pizza segment of the local food service since its inception in 1975 when they opened their first store in Makati. Developed by four of the food industry’s giants, Shakey’s emerged as an avenue for marketing San Miguel’s newest draft beer.

Almost four decades later, Shakey’s is now a successful nationwide franchise with over 150 restaurants. Their latest innovation exhibits a change in image and ambiance to feature the present family-oriented, wholesome, and fun atmosphere. Constantly in tune with their roots, the brand maintains the warmth and familiarity that have made their stores a sensation.

They continue to satisfy loyal Guests, while gathering a new following, through their world-famous thin crust pizza and hand-tossed versions as well as a wide spectrum of delicious items including Shakey’s awesome twosome: Chicken ‘N Mojos, and pasta.

Shakey’s continues to provide the most mouth-watering meal packages like the Monster Meal Deal. It contains 2 large thin crust Manager’s Choice and Pepperoni pizzas, 2 generous platters of Classic Spaghetti and Carbonara Supreme, 12pcs Party Pack of the flavorful Chicken ‘n’ Mojos plus 3 pitchers of ice cold Coca Cola – a monster package of Shakey’s favorites for your group’s enjoyment served at a great value. This is totally how to eat, eat, eat without paying a lot, lot, lot. Loyal Shakey’s Guests can also avail of greater value-for-money deals through the Shakey’s Supercard that just went through a cyber upgrade to give even more perks to cardholders.

From savory pies to delightful snacks and beverages, there’s always something to sweeten the deal at Shakey’s.

Shakey’s Quick Facts
Shakey’s opened their first store in 1975 in Makati City.
Shakey’s now has over 165 branches nationwide.
Its iconic products include the Thin-Crust pizza, and the awesome twosome “Chicken ’N’ Mojos.” The brand also offers Shakey’s Super Shakes to complement their menu favorites.
Shakey’s Executives: Leo Prieto, Jr. – Chairman , Vic Gregorio - President and CEO, Jorge Concepcion - General Manager, and Mauch Franco - Chief Information Officer.

Shakey’s Celebrates Its 40th Year Through Awards, New Products and Promos
The Shakey’s SuperCard – Shakey's continues to show appreciation to Guests through customer service promos such as the Shakey's SuperCard that serves as a discount, loyalty, reward and VIP card in one.

JANUARY TO MARCH
Shakey’s 1 to 40: Customize your favorite Shakey’s meal for only P1,240.00.
MARCH
P40: SuperCard holders get to enjoy a Regular Shakey’s Special pizza for Php 40.00.
APRIL
New Product – Philly Cheesesteak Pizza: Made of premium beef strips, caramelised onions, green bell peppers, with cheddar and mozzarella cheese topped with Philly cheese sauce.
MAY
P40: SuperCard holders get to enjoy a basket of Mojos for only P40.00.
P40: From May 18 to 28, enjoy a pasta upgrade to Shrimp Chorizzo platter for only P40.00
JUNE
Pizza 40: SuperCard holders get to enjoy a Regular Think Curst Manager’s Choice pizza for Php 40.00.
Monday Mojos: SuperCard holders get
JULY
New Product – Spice Chicken ‘N’ Mojos: This crisp, juicy flavor-packed Fried Chicken and our famous Mojos now feature a thrilling blend of peppers and spices, starts subtle and gets more exciting with every bite.
New Product – Mojito: A refreshing blend of soda and white rum made even more soothing with crushed mint leaves and cucumber slices
New Product – Frozen Margarita: This is how Shakey’s does the world’s favorite tropical cocktail. Sweet, tangy blue lemonade crush, spiked with Jose Cuervo Tequila.
AUGUST
Chicken ‘N’ Mojos Monday Madness: SuperCard holders were treated to awesome twosome favorite Chicken 'N' Mojos at 40 % off. The social media promo generated a total of 230,000 Likes on Facebook and was shared 13, 000 times.
SEPTEMBER
Monday Meal Deal Payback: SuperCard holders gets a P500 gift certificate for every Family Meal Deal 2 purchase!
New Product – Breakfast Pizza: Enjoy a Regular a Thin Crust Pizza topped with Classic Spam, onions, and scrambled eggs. Or a delicious Regular Thin Crust Pizza topped with breakfast sausage, onions, and scambled egg.
Say it with Super! Happy Ho-Ho Holidays: Get a Free SuperCard for every P1000 Shakey’s Gift Certificate you buy. A Super gift you can give to your loved ones this Christmas!
OCTOBER
New Product, Firehouse Pizza
New Product – Firehouse Pizza: Bite into this flavorful and spicy medley of Italian sausage, pepperoni and spicy sausage, served with fresh ingredients and chilli flakes all on top of our signature Thin Crust
New Product – Onion Rings: Coated in our own seasoned beer batter, and fried until perfectly crisp. Served with your choice of any dip or dressing!
October Feast: Get a free basket of mojos for a large or party size pizza. SuperCard holders can also enjoy a free pitcher of iced tea or softdrinks.
Guests who wants to upgrade to a pitcher of beer will only add P100.00.
Shakey’s is one of the Most Loved Brands in the Philippines – Shakey's was voted one of Asia's Top 1000 brands, placing 58th in the Philippines, according to the Campaign Asian-Pacific in partnership with information and insights provider Nielsen. It also placed a strong second besting other brands in the food category.
Shakey’s Think Guest: Shakey’s embrace and put into action the philosophy of putting Guests at the very center of its organizational activities. It seeks to align mindsets across the organization in becoming completely absorbed about the Guest; that all employees across the organization Think, Decide, and Act to “WOW THE GUEST,” in  unison, synchronized fashion, in harmony, single-mindedly heading toward the same direction.
Shakey's V League – Now on its 12th season, Shakey's continues its advocacy in supporting volleyball as a sport, and is a model for corporate social responsibility.
Shakey’s a new record for the Guinness World Records - Loyal Shakey’s Guest Kevin Medina consumed a 12 inch cheese flavored thin-crust pizza in 23.62 short seconds, breaking the 41.31 seconds record of former record breaker Peter Czerwinski.
Shakey’s in partnership with Microsoft: A powerfully functional, cloud ERP system that will support the company’s technology strategy.

Legacy Stores and Expansion
Hemady Branch
Shakey's Has More Than Your Average Pizza Restaurant Amenities – Shakey's restaurant diversifies its services through brand assets that definitely differentiates it from the rest.
All New Bar Concept
Ample Parking Spaces
Bigger Function Rooms for business meetings, events, and parties
Funzone
Shakey’s Live Radio (SLR): Guests can request songs and send greetings, Live DJs
Shakey’s Gets Bigger and Better – Shakey's F. Cabahug opens in Cebu and boasts of the largest branch outside of Luzon yet. With a floor area of 450 square meters it has the capacity to seat 52 tables or a total of 140 persons. It has a spacious parking lot of 21 slots and bigger function rooms for corporate functions, family gatherings, and birthday parties. It also boasts of a full service bar for sports games and events.
Shakey's Opens New Stores – Shakeys continues to expand. Its newest branches include. Mindanao Ave., F. Cabahug, Southwoods, Mandaluyong Circle, BGC Stopover, SM Light Mall, Tarlac. Shakey's targets to open 9 more branches before 2015 ends.
Shakey's Grows its Partners – Shakey's Zamboanga is scheduled to open this year while the first Shakey’s in Mindoro was recently opened in Calapan, with new franchise partners.











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