Saturday, November 28, 2015

AjiPanda Best Day Ever!

Ajinomoto Philippines Corporation (APC) is an affiliate of Tokyo-based Ajinomoto Co., Inc. and lives by its promise to provide consumers products that will always give delicious taste to healthy and nutritious meals as embodied in APC’s slogan Ajinomoto “Eat Well, Live Well.”  APC’s products include AJINO-MOTO Umani Seasoning, Ajinomoto Brand Ginisa Flavor Seasoning Mix, Ajinomoto Brand Chicken Powder, PORKSAVOR All-in-One Seasoning Mix, CRISPY FRY Breading Mix, CRISPY FRY Seasoned Crumbs, TASTY BOY All Purpose Breading Mix, AJI-SHIO Seasoning Mix and “amino Fres-C” Instant Drink Mix. Recently Ajimoto hosted a press conference dubbed as “AjiPanda Best Day Ever!” and the event highlighted the launch of AjiPanda icon, information sharing on umami and monosodium glutamate (MSG) and the contract renewal of Teen Queen Kathryn Bernardo as the brand endorser of AJINO-MOTO Umami Seasoning.

At the presscon (L-R): Frances M. Tan, MD, Roann L. Co and Celeste B. Tanchoco, RND, MPH, Ph D.
Roann Co, Ajinomoto’s Marketing Department Head, explains “AjiPanda personifies a humble pack or bottle of AJINO-MOTO Umami Seasoning as an ever-reliable way of bringing out the natural deliciousness of food. AjiPanda fills the role of ‘Your Best Friend in the Kitchen’ helping you work wonders in your cooking so that you can share many happy meals with your family.” Dr. Frances Tan, a medical doctor with specialization in General Pediatrics, and a subspecialty in Allergy and Immunology, was invited to impart basic facts about umami and monosodium glutamate. She explained that umami is the 5th basic taste that allows people to enjoy the delicious taste in food. It is also described as “savory” or “malinamnam”. The source of this umami taste is glutamate. Glutamate is a non-essential amino acid that naturally occurs in food like tomatoes and cheeses and can be found in salt form through monosodium glutamate.
Scientific evidences from credible institutions like the World Health Organization (WHO), the United Nation’s Joint Expert Committee on Food Additives (UN JECFA), were presented to affirm the safely of MSG for general consumption. Dr. Celeste Tanchoco, a veteran in the field of nutrition, was also present to shed light about the role of glutamate in nutrition.

Lastly, Ms. Kathryn Bernardo graced the event for the contract renewal as brand endorser of AJINO-MOTO. According to Kathryn, she finds cooking for her family very rewarding. She would love for the new generation of cooks to experience the joys of home-cooking with her new best friend in the kitchen – AjiPanda.

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