Thursday, January 21, 2016

PRESS RELEASE

THE STORY BEHIND MUSTELA

There is nothing more precious to a mother than her child, which is why she is continuously on the search for the best products for her baby's sensitive skin. A mother will not rest, nor have peace of mind, until she is able to find the perfect product for her baby to use — one that is both safe and effective.

In 1950, Paul Berthomé, father of Laboratoires Expanscience’s current CEO, joined forces with the pharmacist Claude Guillon to create the first cleansing milk for babies, to be sold exclusively in pharmacies. He called it Mustela – the Latin word for “stoat,” a small animal whose coat goes completely white in winter which is a reference to the gentleness and purity at the very heart of the product’s formula. When the first cleansing milk was developed, there was nothing quite like it on the market, but with its instantly recognizable fragrance, it quickly became very popular among mothers. The Mustela revolution was underway – and continues to this day.

Years later, Mustela had created the first range of baby sun care products -- developing the first array of sun protection products specially formulated for babies' skin. And the rest, as they say, is history.

As a trusted brand, Mustela has established itself worldwide for its commitment to providing safe and effective products for babies. Understanding the importance meticulous mothers give to dedicated research, Mustela's products have all been carefully assessed with clinical trials or usage tests under dermatological and pediatric control to demonstrate their safety and efficacy. Mothers can use the products on their babies free of worry because all of Mustela’s products are hypoallergenic, high-tolerance, and do not contain any parabens, phenoxyethanol, phthalates, or alcohol. Before being marketed, they are systematically put through the strictest possible tests to confirm that they are of the safest quality.

In addition, with the conviction that nature possesses all of the resources to care for a baby's skin, Mustela favors ingredients that are either natural or of natural origin. For example, Mustela Bébé products contain 92% ingredients of natural origin on average, putting mothers at ease, knowing that the products used on their babies are free of harmful chemicals and full of nature's best. Answering the prayers of mothers worldwide, Mustela has created a complete range of products that meets all the skin requirements of babies and children from their birth onwards – as well as those of new and expectant mothers throughout their experience of motherhood.

Taking care of young children also means protecting their environment, which is why all Mustela care products are designed to minimize their impact on the planet – implementing initiatives to limit the social and environmental impact that Mustela has starting from when the raw materials are sourced right up until the products’ end of life.

         Sharleen Subia Cu-Unjieng and Tammy Tancinco are two mothers who may be credited for bringing the brand to Manila. Sharleen first discovered Mustela when her baby was only 2 and a half months old and had severe diaper rash.

         “I tried all the brands I could get my hands on, including prescription medicines. My daughter's nanny at that time was so insistent that I switch to Mustela because the previous baby she took care of never had diaper rash. As soon as I used the Mustela Vitamin Barrier Cream, I saw improvement in 24 hours. I was amazed. I thought it was only a brand for diaper rash until my business partner Tammy introduced me to the bath products, lotions, and others. From then on, I was hooked. I love smelling the baby when Mustela bath products are used. To this day, I still get questions and compliments from other people asking what brand I use, because the kids (now I have three) smell great.”

         Tammy also reveals that Mustela products aren’t just for babies but that they can also be enjoyed by moms.  “Personally, I love using Stelatopia Cleansing Cream as my facial wash,” she adds enthusiastically. “Stelatopia is for atopic skin but I'm using it even though I have normal skin. It doesn't dry my face unlike the previous products I used. I use PhysiObébé as my make up remover and Hydra Bébé body lotion. The smell of the lotion is very light and clean. Of course, the whole family shares 1 cologne – Mustela Musti.”

Beyond providing exceptional baby skin care, Mustela wants to care for the mothers too and has designed a special range specifically formulated for the changing skin of new and expectant mothers. Pregnancy and the precious months after is a special time when women feel physically and emotionally exhausted. To keep a mother's skin looking and feeling beautiful despite the numerous changes her body experiences, Mustela has created the Maternité line to provide solutions for mothers such as improving skin elasticity and preventing much-dreaded stretch marks. As a brand that aspires to provide only the best of care both to mothers and their babies, Mustela is every mom’s dream true.

         “I am a loyal user of Mustela and I trust in the quality,” Tammy shares emphatically. “Because I would only want what's best for my children. I want it to be available locally for other people.” Thanks to mothers Tammy and Sharleen, other Filipino moms can now enjoy the benefits of using products they can trust, for themselves, and for the ones they love the most.”

         For more information about Mustela, visit their website at www.mustela.ph or www.mustela.ph/content/Mustela-Maternity-range to know more about Mustela Maternité. You can also follow them on their social media sites: LIKE Mustela Philippines on Facebook and follow @mustelaphilippines on Instagram.


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