Tuesday, March 22, 2016

Merrell Getaway to Adventure

Merrell is a leading outdoor footwear brand established in 1981. It all started with a pair of boots that won the Backpacker Magazine’s seal of approval for being “the most comfortable and functional boots in North America.” In 2013, the Philippines launched ‘Pretty Strong’ to further reach out to the female market. And in 2014. Merrell partnered with the Philippines’ Department of Tourism and Tourism Promotions Board with its campaign project “Getaway to Adventure” which won the Philippine Quill Award for Excellence under the Communication Management Category. And has also tied up with various entities that believe in the same advocacy of promoting safe and fun adventures such as Trail Adventours, PH Mountains App, Looloo App, Department of Tourism (DOT) and the Tourism Promotions Board (TPB)—effectively producing an enticing and holistic offering of an adventure to remember.

The Department of Tourism’s TPB Chief Operating Officer Domingo Ramon C. Enerio III says that “Merrell’s ‘Getaway To Adventure’ dovetails with the DOT’s and TPB’s efforts to highlight the diverse attractions of our over 7,500 tropical islands, whether popular or unchartered, and to promote the Philippines as Asia Pacific’s adventure capital, serving international and domestic travelers who choose to explore the great outdoors.”

Today, there’s more to the brand than just boots, Merrell offers performance shoes that encourage people, from beginner to seasoned pro, to be active and get outside. The brand is committed in delivering exceptional footwear and apparel. After all, their customers are the heart and soul of their brand, and the inspiration behind the products they create.

With a mantra of ‘getaway to adventure’, Merrell inspires people to enjoy the outdoors and not settle a life on the sidelines. It is the gear that gets you out there – from city streets to mountain trails and everywhere in between. Available in concept stores at TriNoMa, SM North EDSA - Annex, Market! Market! , Festival Mall Alabang, Marquee Mall, Harbor Point Subic, SM City Dasmariñas, Glorietta 3, Gaisano Mall Davao, Abreeza Mall Davao, SM Lanang Premier, SM City Cebu. Also available in leading department stores and sports specialty stores nationwide.

Visit Merrell on Facebook at www.facebook.com/MerrellPhilippines and follow us on Twitter and Instagram: @Merrell_PH.

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