Tuesday, March 22, 2016

Photo Release: MERALCO AND ONE MERALCO FOUNDATION CITED FOR EXCELLENT COMMUNICATION WITH 5 ANVIL AWARDS

One Meralco Foundation (OMF) President Jeffrey Tarayao (fifth from left) and Meralco Assistant Vice President and Public Information Head Joe Zaldarriaga (third from right) with the OMF and Meralco communications team present their five-trophy haul at the 51st Anvil Awards.

Meralco and One Meralco Foundation (OMF) were once again recognized for excellence in public relations and communications as they took home three Gold Awards and two Silver Awards at the recently concluded 51st Anvil Awards at the Makati Shangri-La Grand Ballroom.

Meralco won a Gold Anvil for Salba-bote, the improvised flotation device distributed to rescue groups and local government units for flood & disaster response. Salba-bote highlights the company's involvement in the safety and survival of the communities it serves. Another Gold Anvil was awarded to the 2015 summer supply shortfall campaign which helped the company overcome a reputational crisis threat via tapping the Filipinos’ nationalism and empowering customers with energy solutions. OMF also bagged a Gold Anvil for its school electrification program which provides sustainable energy through the installation of solar power systems in remote off-grid mountain and island public schools. Since 2012, the Foundation has energized a total of 120 off-grid mountain and island public schools in the country, fifteen (15) of which are attended by students from indigenous people communities from the provinces of Surigao del Sur (Manobo Community), South Cotabato (T’boli Community), Pampanga (Aetas) and Sarangani (B’laan Community).

A Silver Anvil was awarded to Meralco for its internal communication program, “In The Know” series, which strengthened employees’ know-how on power industry concerns via creative and informative materials. Another Silver Anvil was awarded to OMF for the One Meralco Rice Bucket Challenge – the campaign which motivated Meralco employees to donate buckets of rice to typhoon victims in several provinces and less fortunate families in Metro Manila. The “Rice Bucket Challenge” campaign yielded 5,700 rice buckets, which helped 5,700 families.

Conducted annually by the Public Relations Society of the Philippines, the Anvil Awards recognizes excellence in public relations with a distinguished multi-sectoral jury choosing outstanding public relations programs and tools designed and implemented during the previous year.



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