Friday, April 8, 2016

Honda Philippines, Inc. Powerhouse Motorcycles Models Unveiled In IR Bike Festival

It was then from April 2-3, 2016 when the 10th Inside Racing Bike Festival has once again fueled up the drive of all motorcycle enthusiasts. With this year’s theme, “The Big One”, participants and exhibitors are expected to show off their line ups with a blast and overpowering execution. The activity has opened by 10:00 am, where major sponsors and IR organizer did the ceremonial ribbon cutting. The event became more festive with the presence of executives from different Top Manufacturers,who spearheaded the introduction.

Honda Philippines Inc., the leading Motorcycle manufacturer in the country showcased their best portfolio line-up in a state-of-the-art booth structure. The futuristic appeal of this set-up has been mimicked from 3 idea concept which Honda has valued most– Modern Technology, Racing Image and Dominance.Various images were flashed on spectaclear glasses prior the launch proper. These images replicate a 3D-inspired execution of the motorcycles and its unique parts to be unveiled until all MCs has been showed live on stage.

Delegates were enticed with Honda fun-fare activities, and lead to sponsored areas where they can enjoy and understand Honda’s cutting edge technology at the same time. Strong man’s bell manifests dominance and strength just like Honda as a giant market leader with its unique feature – Enhanced Smart Power Technology. And to boost furtherthe product awareness, audience were lead to try Honda Virtual Puzzle with different Honda MC Brands blazed on screen to promote brand recall and identity among the audience.

The main booth also featured a cliquey and a well-designed VIP Lounge (2ndFloor), where special guests are invited to stay, and received good accommodation from HPI Associates. Before going out in the exit area, spectators were ushered to check Honda Philippines’ exclusive exhibit area for their spare parts/accessories merchandising and race game simulation. Honda test ride section amplified audience’ Gen-S experience with the MC line up of automatic and sports models, so the public will have first-hand experience of Honda’s SMART Technology advantage.

Honda Philippines Inc. in realizing its Philosophy of providing 3 Joys to their end-consumers – Joy of Buying, Selling and Creating, has once again launched new species of Generation-S models in this highly-attended event of IRGP. Honda spiced up the excitement of automatic/scooter adherents with the introduction of the all new Click125i and its enticing colour variants –Candy Rose Red, Pearl Horizon White, and its flagship color -- Matt Axis Gray Metallic.

The launched became even more surprising when Honda unveiled its new backbone model – CB150R Streetfire. This high-caliber unit features a liquid cooled, 4 stroke, DOHC-4 Valves that pushes superior Engine Technology Performance, better acceleration with its 12.4 kw/9000 rpm maximum power and 13.8 Nm/7000 rpm Torque limit and absolute convenience through its Kick/Electric starting system. This model will definitely attract the fanatic’s attention when they got to see its al-led lighting system and a futuristic full digital meter panel.Though will be officially available on June 2016 in Honda Dealer shops, this icon received numerous inquiries and advanced reservations during the festival’s exhibit. (For other salient features, please visit www.hondaph.com)

Completing the line-up of highly-anticipated launch of Honda Philippines is the unveiling of the most-awaited RS150 Repsol Edition. Repsol as a trademark, resembles power. It manifests pride, passion and strength in the racing industry. Repsol Honda is the official factory team of Repsol S.A. and Honda Racing Corporation in the MotoGP World Championship. RS150 Repsol Edition replicate this recognition. The superficial body color itself says it all, as many riders have high affinity and sporty preference on Repsol Image association. RS150 Repsol Edition makes it even stunning with its unique and colored mags, special crankcase, matt axis gray metallic rear grip, and red-colored mono shock absorber.

Entries for the motorshow exhibit established a higher bar of expectation this year for their modified bikes seasoned with style, design, and character. Artistic appeal was one of the deciding factors apparent among participants having a winning edge. It sets them apart from the competition, especially against other rival brands. Honda brand participants manifested their creativity and passion through this contest. Most of them came from different regions, invested time, money and effort, and customize their MC units to show off with pride in this well-acclaimed motor display.


This event has always been remarkable with the appearances of celebrity talents. Many have performed and drove the crowd to their respective sponsors. Honda Philippines were able to bring in their Brand Ambassador, Daniel Padilla on the second day. Being one of the most-sought after showbiz personality at present, with tons of guest appearance commitments, DJ Padilla made a mark to squeeze in his tight schedule for Honda and all his fans on this day. Daniel Padilla offered a song that evenly teased the audience, together with his signature smile and heartthrob moves. His presence made Honda Philippines’ relaunched even more entertaining and loud.

The program ended with a raffle draw giving away a brand new Motorcycle Unit from the organizer that culminated the entire event. With the success of this motorshow, aficionados will certainly expect more in the next years’ leg of Inside Racing Bike Festival.


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