Friday, April 8, 2016

POST EVENT: MERRELL UNVEILS A BIGGER ‘GETAWAY TO ADVENTURE’

Merrell’s ‘Getaway To Adventure’ mantra inspires people to embrace, enjoy, and look forward to see more of the great outdoors. The brand presented its latest partnerships and previewed its latest outdoor gear collection in a media launch that was flocked by media guests, celebrities, online influencers, outdoor enthusiasts, held last March 18, at Basil.

Together with its partners, Merrell surely has something to offer every adventurer. With the common goal of promoting local tourism, Merrell partnered with the marketing arm of the Department of Tourism the — Tourism Promotions Board (TPB), leading hiking company — Trail Adventours, review and place discovery app — looloo, and Philippine mountain guide app — PH Mountains.

“Through ‘Getaway to Adventure’, adventure-loving individuals, especially the young, will be encouraged to experience more of the Philippines’ deep waters, lush mountain regions, cavernous caves, and challenging hiking trails,” said TPB Officer-In-Charge for Media Relations and Communications Mr. Arnold Gonzales.

At the same time, to give back to the communities, Merrell partners with TPB for corporate social responsibility projects that will highlight VolunTourism to all eager outdoor lovers.

To advocate safe and quality trips, Merrell is one with Trail Adventours in ensuring every getaway is not just exciting but is also safe. Trail Adventours co-founder Joseph Gideon “Guido” Sarreal’s speech also highlighted how the brand’s mantra, Getaway to Adventure, is perfectly aligned with Trail Adventours’ motto “Share. Life. Outdoors.” which both inspire everyone to experience the outdoors.

Meanwhile, Merrell’s partnership with looloo app encourages people to share their adventures on social media through the “Adventure Review of the Week” and “Destination Review of the Week” features.
looloo’s Business Development Head Roegan Taron talked about how looloo saw Merrell as a perfect collaborator. “We started to see a trend of travel reviews coming in. So, this is where we saw the opportunity to invite Merrell to become a partner. We share a similar goal. We wanted people to go out there under the sun, enjoy all the great things and the places that we have here in the Philippines,” Taron shared.

In addition, the brand’s collaboration with PH Mountains app allows people to discover the various peaks and hiking sites around the country in the palm of their hands. The app provides details, including the best gear that would suit their adventure among others, to prepare users for their upcoming adventures.
 
Charissa Aquino Senior Merchandising and Concession Manager of Merrell, Merrell President Charles Yu, Trail Adventours co-founder Joseph Gideon “Guido” Sarreal, and Trail Adventours Guides Angelie Sarreal and Jasper Arcinas

Certificates of appreciation were presented by Merrell to its partners during the event as they showed their support to the ‘Getaway To Adventure’ advocacy of the brand.


Notable attendees who graced the event were Merrell’s ambassadors Xterra Pro athlete Joseph Miller, one of the country’s top trail runners Thumbie Remigio, and seasoned hiker Jacob Gabriel “Coby” Sarreal, Sponge Cola’s Yael Yuzon, celebrity and social media influencer Say Alonzo, top volleyball player and celebrity Michele Gumabao, TV personality Almira Teng, socialite Denisse Oca, PMAP model Miguel Lasala, lifestyle bloggers David Guison, Vina Guerrero, Janeena Chan, Camie Juan, Patricia Henson, and Lissa Kahayon, model and Ms. Philippines Air 2015 Chanel Olive Thomas, and CEO of ABS-CBN Publishing Ernie Lopez. Celebrity guests Richard Juan, Dawn Chang, Devon Seron, Kelley Day, Jameson Blake, and Luke Conde also came and took part in the event.

newest speed-hiking shoe from Merrell, the Capra Bolt.
The event doubled as a preview of the latest hiking footwear from the brand: the Capra Rapid and Capra Bolt. The quick-drying Capra Rapid features M SelectTM Wet Grip and Capra hoof-inspired siped sole made for wet, slick, and unpredictable terrain, making it the perfect hydro-hiking gear for your water adventures. Meanwhile, the Capra Bolt is designed for adrenaline-packed hiking adventures that feature a UniFlyTM midsole for stability, agility, and more efficient stride on faster trails. It also has the M SelectTM GRIP’s Capra hoof-inspired sole for optimal footing on unpredictable terrain.

You can check out the latest Capra Rapid and Capra Bolt in Merrell stores at TriNoma, SM North EDSA Annex, Glorietta 3, Market! Market!, Festival Mall Alabang, Marquee Mall, Harbor Point Subic, SM City Dasmariñas, Gaisano Mall Davao, Abreeza Mall, SM Lanang, and SM City Davao. Merrell is also available in leading department stores and sports specialty stores nationwide.
Visit Merrell on Facebook at www.facebook.com/MerrellPhilippines and follow us on Twitter and Instagram: @Merrell_PH.





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