Friday, July 22, 2016

ABS-CBN Lingkod Kapamilya and Republik Brand Communications partner to host I-Cycle 2016: Ride Pilipinas

Memorandum of Agreement Signing (from left to right): Ms. Jen Deomano Santos, Program Director-Bantay Kalikasan of ABS-CBN Lingkod Kapamilya Foundation, Inc.; Ms. Noemi B. Samson, Chief Finance and Service Officer of ABS-CBN Lingkod Kapamilya Foundation, Inc.; Mr. Michael N. De Leon, President and Chief Creative Officer of Republik Brand Communications, Inc. and Mr. Jeffrey S. Sonora, Director of Republik Brand Communications, Inc. 
I-Cycle is part of Republik Brand Communication Inc.’s series of events in partnership with ABS-CBN Lingkod Kapamilya Foundation, Inc. from 2016 until 2017. Motor and bicycle accidents are recognized as one of the leading causes of death in the country. The World Health Organization’s May 2016 report stated that half of those dying on the world’s roads are “vulnerable road users”: pedestrians, cyclists and motorcyclists. These issues led Republik Brand Communications Inc. to stage an event dubbed as I-Cycle 2016: Ride Pilipinas, a gathering of motorcycle riders, bikers and biking enthusiasts in one venue to say in one loud voice that motorcycle and bicycle have rightful lanes in the roads of not only Metro Manila, but of the entire country. It is a convergence of the staunch supporters of the cycling industry to break the connotation associated with biking, and to transform it into a positive message that biking is truly the solution to congested traffic in the main roads of Metro Manila. I-Cycle pushes for three major advocacies: 1. Road Safety; 2. Health and Wellness and; 3. Protection of the Environment.

With the host Mr. Kuya Kim Atienza
Small and medium entrepreneurs’ artistic customization of motorcycle and bikes will be featured during the event. Never before seen customized bikes by celebrities and personalities, like the late Fernando Poe, Jr.’s BMW motor bicycle, will be displayed on the event. During the event also, known experts in the industry will dispel myths and ignorance about cycling by sharing their best practices and ethical standards when riding a motorcycle or bicycle. Twenty thousand petition forms will be filled-up by guests and participants to reinforce their commitment to respect and to observe bike lanes, to pledge proper maintenance of motorcycles and to promote safety driving. Top three groups that will come up with the most number of signed petition forms will have the chance to champion their own advocacies through cash prizes.

I-Cycle 2016: Ride Pilipinas is also paying tribute to notable personalities such as the late Maico Buncio, who was awarded the Golden Wheel Awards’ Driver in 2011 and Marella Salamat who took home the gold medal in 2015 Southeast Asian Games. Her rigorous training in cycling led Salamat, who used to struggle as an overweight, into becoming a fit and professional cycler. On November 20, different groups of cyclists and motorcycle riders are going to occupy and traverse the bike lanes of EDSA all the way to World Trade Center for Live to Ride 2016 – A Unity Ride. It will be a fusion of motorcycle riders and cyclists passing through the busiest road of Metro Manila, a testament of harmony and assertion of their rightful spot on the roads.

I-Cycle 2016: Ride Pilipinas unfolds on November 18-20, 2016 at Hall D of World Trade Center, Pasay City. Entrance is free-of-charge. Loot bags filled with exciting goodies await guests. For more details, visit

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