Tuesday, July 5, 2016

The Oldest Motorcycle, Royal Enfield open its first exclusive store in the Philippines


Eicher Motors Limited (EML) is the flagship company of the Eicher Group, which was a catalyst in the green revolution in India with the production of India’s first agricultural tractor. EML is now a leading player in the Indian automotive space. Eicher Motors owns the iconic Royal Enfield motorcycle business, which leads the premium motorcycle segment in India. The oldest motorcycle brand in continuous production world-wide, Royal Enfield has witnessed a huge surge in demand in the recent past, and is charting its course to be the leading player in the mid-sized motorcycle segment globally. Limited, Royal Enfield’s distributors - Hardcore Brothers Customs Motorcycles Inc. have been responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in the Philippines. It has been expanding its global retail footprint across Europe, Latin America, Middle-East, its bastion market, India and South East Asia. The company is striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, across the world.

The store will be retailing Royal Enfield’s oldest motorcycle in continuous production Bullet in 350cc displacement, the standard street model Classic in 350cc variant, the Rumbler 500cc motorcycle which is purpose built for highways and the Continental GT 535cc cafĂ© racer. Along with the motorcycles, Royal Enfield would also retail its range of purpose-built gear and apparel and accessories. Given the country’s high dependence on two-wheelers for commuting and as well as leisure riding. The growing middle class in the country is now looking to upgrade to the middle weight segment that lends itself very well to Royal Enfield’s all-purpose, evocative, classic-styled motorcycles. Royal Enfield’s range of modern classic bikes introduces a new category of mid-sized motorcycles (250cc-750cc) that will make leisure motorcycling more accessible and fun.

To know more about Royal Enfield, the motorcycles, marquee rides and other initiatives, visit: http://www.royalenfield.php/ Be a part of one of the largest communities of motorcycling enthusiasts; like Royal Enfield on Facebook https://www.facebook.com/RoyalEnfield 
Follow Royal Enfield on Twitter https://twitter.com/royalenfield   


Arun Gopal is Head-International Business at Royal Enfield
Arun Gopal
He has been with the company from August 2014 and has over two decades of experience in driving growth and profits in markets across the globe. His core strengths lie in leading strategic planning, managing profit & loss responsibility of large business operations and driving process improvement projects and responsible in driving the company’s Business Operations across markets globally. He has a proven track record of using non-conventional ways to identify market opportunities, launch and support such programs with unique marketing activities.

Arun joins us from 3M Inc where he was the Vice President for Automotive After-Market Business for South APAC region and before that he was Vice President, Two Wheeler Center of Excellence, APAC and Latin America, again with 3M Inc. In his earlier assignments he was been with RR Donnelley as Senior Vice President, APAC Operations and has also worked with Amara Raja, MRF India Ltd and Essar Steel.

Arun also has the distinction of being a Six Sigma Black Belt and has effectively driven several Six Sigma projects during his last tenure at 3M International .He holds a Master’s degree in marketing from Bharatidasan Institute of Management,Trichy, India and is a Graduate in Electronics-Industrial & Production from Sri Jayachamarajendra College of Engineering,Mysore, India.




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