Coca-Cola, reveals its latest diskarte campaign for Sprite featuring a tasty mix of flavors from the ultimate King of Diskarte himself, LeBron James! Last July 26, 2016, teens and sports fans alike gathered to witness the unveiling of the new Sprite LeBron’s Mix at the Green Sun Hotel, Makati City. The brand’s new twist features a fusion of LeBron’s favorite flavors ---classic lemon-lime, orange and cherry, kept in eye-catching containers with James’ initials and iconic crown designed in the background.
Coca-Cola Philippines Vice-President for Marketing Stephan Czypionka
According to Mr. Stephan Czypionka, Vice President for Marketing of Coca-Cola Philippines, “Sprite is deeply rooted in its intense refreshment. Drinking an ice-cold Sprite clears your mind and helps you make your diskarte. In addition, the brand has always been grounded in the country’s street culture – and there is no better way to bring street culture to life here in the Philippines that with the sport that everyone loves, basketball.”
During the event the media guests, Coca-Cola partners and some personalities were the first to experience a whole new level of diskarte as they got to tag along in playing basketball inspired games such as the Doble Diskarte where they try to score points by shooting through hoops placed on their partners heads and the Spot Your Diskarte Shot where they try to score three points from where the spotlight is located. They also got to take home some Sprite premium and limited edition items, as well. Familiar faces from Philippine sports world also gave the atmosphere more energy as PBA courtside reporter Mara Aquino and UAAP sports announcer Boom Gonzalez joined in the fun.
Sprite continues to hold its position with the help of its partnership with the King James. With the combination of the traditional taste of Sprite and fusions of sweet and citrus flavors, anyone can diskarte like royalty. Diskarte like the King with Sprite!