Monday, August 15, 2016

Lily’s Peanut Spread Lite Launch

Taken during the Lily's Lite Launch (from left to right): Ms. Michelle Flores, Marketing Head for Newborn Food Products Inc.; Architect Ramon Pua, CEO of Newborn Food Products Inc. and Ms. Marie Christine Pua-Ozaeta, VP Newborn Food Products Inc.
Lily’s Peanut Butter, already 60 years in the industry, saw this rise in health consciousness and has adapted accordingly through the peanut butter that has become a staple of many Filipino household.  People are becoming more and more aware of the health value of the things they eat and drink.  This emphasis on health is becoming more than just a simple fad; health consciousness is here to stay. This makes it ideal for today’s health-conscious eaters—from weight-watchers and people trying out low-glycemic diets to people suffering from ailments such as diabetes and hypertension—as it delivers the same creamy sweetness that has made Lily’s a favorite, without compromising consumers’ health.The Newborn Food Products Inc., the maker of Lily’s Peanut Butter, launched its newest product line, Lily’s Peanut Spread Lite, last August 14 at the Lily’s Lite in the City event, held at the Trinoma Activity Center, Quezon City. 

The whole-day event, hosted by athlete-turned-celebrity-host Gretchen Ho, actor model CJ Reyes, and singer-model John Pol Dimaculangan, will feature a variety of fun activities showcasing the health and wellness-oriented direction of the Lily’s brand with the release of this latest product. Zumba sessions, demonstrations on healthy cooking, game booths, a special performance by Pilipinas’ Got Talent finalists, the Power Impact Dancers, and many more are available to the public, add to that special raffle prizes and high-score awards for people who purchased Lily’s products at the venue.

Lily’s Peanut Spread Lite is the first locally-produces lite peanut butter in the market. This peanut spread is made from real peanuts and stevia extract, without any of the added sugars or chemical ingredients included in many low-fat peanut butter alternatives on the market. Stevia extract, which is extracted from the leaves of the Stevia Rebaudiana plant, contains naturally-occuring glycosides, which give the substance a distinct sweetness, despise having no sugar content.  As proudly stated by Arch. Ramon Pua, Presient/CEO of Newborn Food Products, Inc., which carries the Lily’s brand, “We don’t just aim for profit – we share heart! Lily’s Lang Talaga!”


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