Friday, September 30, 2016

Honda Gen-S Holds Court in SM City Sucat

The highlight of the event is the unveiling of the Honda Zoomer X, the company’s latest offering in its AT motorcycles lineup, to be led by Honda officials, who shall be detailing its excellent features and specifications.

Honda having its third mall event at SM City Sucat to sustain its successful information and awareness campaign with exciting and rewarding activities for both the Gen-S and the general Filipino public begin last September 23 to October 16. Its latest mall event is Honda’s way of reaching out to riders and motorists who wish to be part of the Gen-S. It is also a testament to how HPI continues to give importance and make sustained efforts to strengthen its partnership with its local dealers in the Sucat, Paranaque area. With its strategic location, SM City Sucat will serve as the perfect venue for Honda’s three-week mall activity being the convergence of business and leisure of residents from Muntinlupa, Las Pinas, Paranaque, and Pasay. The SM City Sucat event reinforces yet again the commitment of Honda Philippines to provide only the best and most efficient AT and Sports motorcycles ideal for the Gen-S and the increasing flock of Filipino riders.

Honda Philippines, Inc. (HPI) is determined to sustain its drive of constantly presenting its latest automatic (AT) and Sports motorcycle offerings to the increasing Gen-S among Filipino riders. Honda has been taking the motorcycle market by storm with its new breed of excellent and stylish AT and Sports motorcycles that have captivated the hearts and fancy of the Gen-S. The Gen-S is the new wave of Filipino riders who are street smart, stylish, superior and full of substance. They aspire for affordable, efficient, trendy, and high quality motorcycles, which is in line with the paradigm of Honda Philippines for the local motorcycle market. Honda has been unveiling new breed of motorcycles for the Gen-S since last year. The company introduced its AT lineup that includes the All-NewClick 125i, Zoomer X, BeAT-FI (ISS), and the Standard BeAT. Its offerings was later augmented by the topnotch Sports lineup composed of the RS150, the Repsol edition of RS150, the RS150 Magenta, the CB150R, and the CBR150R, that gave the Gen-S all the right reasons to soothe their high expectations for excellence, affordability, and style.

Honda Philippines’ President, Mr. Daiki Mihara will be joining the mall-goers during the three-week event at SM City Sucat and company representatives shall also facilitate several activities and games related to the latest AT and sports motorcycle offerings of Honda, which would all be on display, to spice-up the fun and excitement of the event. The Honda Smart Technology is a reflection of the HPI’s continuous commitment to provide powerful, safe, fun, and worthwhile driving experience to the growing market of Filipino motorcycle enthusiasts. Honda’s Sports motorcycles on the other hand are full of substance when it comes to technology and splendid engine performance. As a matter of fact, the RS150 and CB150R are the only motorcycles at this time that are powered by a new generation liquid-cooled, 150-CC, DOHC, six-speed sports engine, which carries with it the Moto GP legacy of world-class racing engines.

The opening ceremony last September 24 was kick off with a motorcade of more than 100 Honda motorcycle riders and enthusiasts around the SM City Sucat area and its culmination back to the mall will start the program proper. TV personality Erika Padilla shall be hosting the opening program that shall be highlighted by the official unveiling of the latest Sports motorcycle offering from the company - the Honda CBR 150R. There were plenty of activities during the Honda SM City Sucat mall event, including the  Stamping Card activity, the Test Ride, the Tag-a-Friend initiative, a raffle draw, and the Cosplayer activity. The Stamping Card activity shall involve visitors needing to visit the three designated stations of Honda at SM City Sucat to earn a special item from HPI. The first two stations will be at the main booth inside the mall, one on the AT motorcycles area and one on the Sports motorcycles side. The third station is the Test Ride area at the parking lot of the mall. Those who shall be able to complete the Stamping Activity will earn a raffle coupon.

Those who intend to test ride any of the Honda motorcycles on display should complete the Stamping Activity first and should be 18 years old and above. Once they complete the Test Ride, visitors shall be afforded a Pocari Sweat at the nearby Pocari tent and they just need to present their stamping card for it. The Tag-a-Friend activity applies on the second week of the Honda mall event when those who came during the first week return after a week and has brought along a maximum of two friends. It is important that the two friends brought along also complete the Stamping Activity for the returning booth visitor to earn two more raffle coupons. The raffle draw shall be held during the culminating activity on October 15 where Honda will be giving away 1 unit of brand new Honda Beat ISS/CBS as grand prize, three Apple iPads as major prizes and 10 cellphones as consolation prizes on top of the other premium items up for grabs for those who will be present during the event.

Spicing up the Honda event at the mall is the Cosplayer activity. There will be several Cosplayers in the Honda booth on a weekly basis. Visitors can have their selfies taken with their preferred Cosplayer. All they need to do is like the Facebook page of HPI and then upload their photo with the Honda Cosplayer on their personal FB accounts using a specified hashtag. It will serve as their entry to the social media contest of Honda and they can win if their photo with the Honda Cosplayer gets the most number of likes.

Radio DJ Lala Banderas of Yes FM will also be present to add to the fun during selected weekends. The culminating program on October 15 shall once again be hosted by Erika Padilla and shall feature celebrities Vhong Navarro and Jhong Hilario. In addition to the raffle draw, the culminating program shall be spiced up by the ‘Honda Riders Got Talent’ competition as well as some impromptu games. Winners of the competition, and the photo op contest on social media would be announced towards the end part of the program.

What makes the new breed of Honda motorcycles unique in their respective classes is the exclusive and breakthrough innovation called the Honda Smart Technology. It is a groundbreaking technology that makes it easy for users to drive their motorcycles and quite safely too. The uniqueness of this technology hinges on the following aspects: on road performance of the motorcycles, ensures high fuel efficiency, guarantees safety and protection of the rider, and improves overall utility.

Interested in becoming a certified Gen-S? Just visit the nearest local Honda dealer and connect with Honda Philippines through its website at or visit

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