Last October 7, 2016, the country’s leading fast-food brand, Jollibee hailed a new batch of outstanding Filipino families with admirable advocacies in the 6th Jollibee Family Values Awards. The months-long search culminated in Gabi ng Parangal para sa Pamilyang Pilipino, which was held recently at the Makati Shangri-La Hotel. The 6th Gabi ng Parangal para sa Pamilyang Pilipino centered on the theme of the balangay, whose historical journey captures the solidarity, harmony, determination, courage, bravery and resilience of the Filipino community. This is my first time to watch this prestigious award and it’s quite long but enjoyed watching it. Here you will meet the exemplary Filipino families whose notable advocacies enable hope to flow and spirits to soar for the less fortunate.
The 6th JFVA winning families include: Mr. Rommel and Mrs.
Analy Basa and family of Capiz, champions of the environment and sustainable
livelihood for their community; Mr. Donato and Mrs. Merlita Bumacas and family
of Nueva Ecija, dedicated to protecting and upholding the rights of indigenous
people; Mr. Ian and Mrs. Cecilia Cabalza and family of Cagayan Valley, whose
work centers on uplifting lives through health and education; Mr. Victor and
Mrs. Elizabeth Castañeda and family of Quezon City, for leading the fight
against cancer; Mr. Joe Dean and Mrs. Ardis Sola and family of Quezon City, for
helping improve the lives of street children; and Mr. Marciano and Mrs.
Josephine Par and family of Saudi Arabia, named as the Jollibee-Coca-Cola OFW
Family of the Year for their mission in empowering underprivileged fellowmen
both in the Philippines and the Middle East.
In addition to the six JFVA awardees, Jollibee also
conferred special citations to families focused on specific advocacies.
Receiving the Special Citation for Education (co-presented with National Book
Store) are Mr. Reynaldo and Mrs. Juliet Arquiza and family of Camarines Norte,
for their educational and scholarship programs, while Mr. Alejandro and Mrs.
Lilibeth Cabading and family of Zamboanga City are the recipient of the Special
Citation for Environment (co-presented with Landbank) for their underwater
clean-up efforts. The latest addition to the awards this year, the Special
Citation for Youth, was given to Mr. Harry and Mrs. Malou San Gabriel-Eng and
family of San Francisco, California, for their programs that benefit the youth.
For their work on autism awareness, Mr. Noli and Mrs. Isabelita Vizcocho and
family of Benguet are given the Special Citation for Persons with Disability
(co-presented with National Council on Disability Affairs). Aside from
being hailed as 6th JFVA winners, the Bumacas family received the Special
Citation for Minority Groups. The Sola family was also given the
Special Citation for Children (co-presented with Children’s Hour). The five JFVA families and OFW Family of the
Year each received a cash prize of P300,000, a trophy designed by brass sculptor
Michael Cacnio, and P10,000 worth of Jollibee gift certificates. The recipients
of the special citations were each given P50,000 in cash,
a plaque, and P3,000 worth of Jollibee gift certificates.
According to Mr. JJ Alano, Jollibee Philippines President, “2016
marks the sixth year of our Jollibee Family Values Awards, Jollibee’s annual
advocacy program that aims to promote timeless Filipino family values. With the
Filipino family at the core of Jollibee’s brand, the JFVA is committed to
reinforcing timeless and cherished values. We are proud to recognize families
who can be considered as everyday heroes, families who truly exemplify how the
power of Filipino family values can nurture and continue building a nation that
can sail through the various challenges, calamities and adversities.”
The guests were treated to performances from Darren Espanto
and Fourth Impact, culminating in a grand finale performance. Distinguished
personalities known in their respective fields comprised the esteemed board of
judges in this year’s JFVA, including Sen. Bam Aquino who served as jury
chairman. He is joined by Mowelfund trustee and president Boots Anson-Rodrigo,
Manila Bulletin columnist and TV host Suzi Entrata-Abrera, respected
inspirational speaker and columnist Francis Kong, ANC news anchor Edric Mendoza,
parenting and relationship consultant Maribel Sison-Dionisio, Coca-Cola
Philippines Vice President for Public Affairs and Communications Atty. Adel
Tamano, and columnist and child advocate Audrey Tan-Zubiri. Completing the
board are Jollibee Global Brand CMO and Jollibee Philippines Marketing Head
Francis Flores, Jollibee Philippines Head of Human Resources George Wang III,
and Jollibee Group Foundation Vice President Belen Rillo.
The 6th Jollibee Family Values Awards is supported by
Coca-Cola Philippines, Crowne Plaza Hotel Manila Galleria, Holiday Inn Manila
Galleria, and Rainforest Adventure Experience (RAVE), with official media
partners, CNN Philippines and Philippine Star.
2016 Jollibee Family Values Awards
Six Outstanding Families
1) Basa Family
Roxas City, Capiz
The Basa family believes in the power of community
development and this passion was
strongly shared by their two children who pursued various
initiatives.
2) Bumacas Family
Gapan City, Nueva Ecija
Donato Bumacas is a proud member of the Kalinga tribe. Beset
with difficulties commonly encountered by people belonging to minority groups, he worked hard to become a teacher.
3) Cabalza Family
Tuguegarao City, Cagayan Valley
Dr. Cablaza began conducting free medical and surgical
missions in 2006, around the same time
that he set up a small clinic in his home.
4) Castaneda Family
Tandang Sora, Quezon City
The birth of the I love Enzoe: Fight Against Cancer
Foundation was borne out of the tragedy of losing a dear member of their family, little Enzoe,
in 2011.
5) Sola Family
Project 6, Quezon City
The Sola family dedicate their lives to helping street
children by providing their basic needs such as food and education. *The Sola
Family is also this year’s recipient of the Special Citation for Children.
6) Par Family (OFW Family Category)
Saudi Arabia
The Par family proves through their ASTIG OFWCC (Overseas
Filipino Workers Cooperative Council) program that wherever Filipinos are in
the world, they are always willing to lend an extra hand to help one another.
6th Jollibee Family Values Awards
Special Citations
1) Arquiza Family
Daet, Camarines Norte
The Arquiza family knows the importance of good education.
Siblings Rey, Soledad, Regina and Gemmalyn consider themselves fortunate for
getting scholarships that allowed them to study in reputable schools. Aiming to
share their blessings, they established Aklatan sa Kostal in 2013.
2) Cabading Family
Pasonanca, Zamboanga City
The Cabading family’s advocacies focus on caring for Mother
Earth and improving the lives of those in need.
3) San Gabriel-Eng Family
San Francisco, California
The San Gabriel-Eng family is united in their goal to share
their blessings and uplift the lives of those in need. Despite living in the United
States, they keep their fellow Filipinos close to their hearts and do what they
can to help the disadvantaged.
4) Vizcocho Family
La Trinidad, Benguet
For the Vizcocho family, people with special needs should be
given extra special care. Knowing the joys and challenges of having a loved one
with autism, they have made it their mission to raise awareness about this
condition.
5) Bumacas Family
Gapan City, Nueva Ecija
(Refer to 6th JFVA winners’ fact sheet)
6) Sola Family
Project 6, Quezon City
(Refer to 6th JFVA winners’ fact sheet)
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