Monday, October 10, 2016

Jollibee honors the exemplary Filipino Families in 6th Jollibee Family Values Awards


Last October 7, 2016, the country’s leading fast-food brand, Jollibee hailed a new batch of outstanding Filipino families with admirable advocacies in the 6th Jollibee Family Values Awards. The months-long search culminated in Gabi ng Parangal para sa Pamilyang Pilipino, which was held recently at the Makati Shangri-La Hotel.  The 6th Gabi ng Parangal para sa Pamilyang Pilipino centered on the theme of the balangay, whose historical journey captures the solidarity, harmony, determination, courage, bravery and resilience of the Filipino community. This is my first time to watch this prestigious award and it’s quite long but enjoyed watching it. Here you will meet the exemplary Filipino families whose notable advocacies enable hope to flow and spirits to soar for the less fortunate.

The 6th JFVA winning families include: Mr. Rommel and Mrs. Analy Basa and family of Capiz, champions of the environment and sustainable livelihood for their community; Mr. Donato and Mrs. Merlita Bumacas and family of Nueva Ecija, dedicated to protecting and upholding the rights of indigenous people; Mr. Ian and Mrs. Cecilia Cabalza and family of Cagayan Valley, whose work centers on uplifting lives through health and education; Mr. Victor and Mrs. Elizabeth Castañeda and family of Quezon City, for leading the fight against cancer; Mr. Joe Dean and Mrs. Ardis Sola and family of Quezon City, for helping improve the lives of street children; and Mr. Marciano and Mrs. Josephine Par and family of Saudi Arabia, named as the Jollibee-Coca-Cola OFW Family of the Year for their mission in empowering underprivileged fellowmen both in the Philippines and the Middle East.  

In addition to the six JFVA awardees, Jollibee also conferred special citations to families focused on specific advocacies. Receiving the Special Citation for Education (co-presented with National Book Store) are Mr. Reynaldo and Mrs. Juliet Arquiza and family of Camarines Norte, for their educational and scholarship programs, while Mr. Alejandro and Mrs. Lilibeth Cabading and family of Zamboanga City are the recipient of the Special Citation for Environment (co-presented with Landbank) for their underwater clean-up efforts. The latest addition to the awards this year, the Special Citation for Youth, was given to Mr. Harry and Mrs. Malou San Gabriel-Eng and family of San Francisco, California, for their programs that benefit the youth. For their work on autism awareness, Mr. Noli and Mrs. Isabelita Vizcocho and family of Benguet are given the Special Citation for Persons with Disability (co-presented with National Council on Disability Affairs). Aside from being hailed as 6th JFVA winners, the Bumacas family received the Special Citation for Minority Groups. The Sola family was also given the Special Citation for Children (co-presented with Children’s Hour).  The five JFVA families and OFW Family of the Year each received a cash prize of P300,000, a trophy designed by brass sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. The recipients of the special citations were each given P50,000 in cash, a plaque, and P3,000 worth of Jollibee gift certificates.

Mr. JJ Alano
According to Mr. JJ Alano, Jollibee Philippines President, “2016 marks the sixth year of our Jollibee Family Values Awards, Jollibee’s annual advocacy program that aims to promote timeless Filipino family values. With the Filipino family at the core of Jollibee’s brand, the JFVA is committed to reinforcing timeless and cherished values. We are proud to recognize families who can be considered as everyday heroes, families who truly exemplify how the power of Filipino family values can nurture and continue building a nation that can sail through the various challenges, calamities and adversities.”

Darren Espanto and Fourth Impact
The guests were treated to performances from Darren Espanto and Fourth Impact, culminating in a grand finale performance. Distinguished personalities known in their respective fields comprised the esteemed board of judges in this year’s JFVA, including Sen. Bam Aquino who served as jury chairman. He is joined by Mowelfund trustee and president Boots Anson-Rodrigo, Manila Bulletin columnist and TV host Suzi Entrata-Abrera, respected inspirational speaker and columnist Francis Kong, ANC news anchor Edric Mendoza, parenting and relationship consultant Maribel Sison-Dionisio, Coca-Cola Philippines Vice President for Public Affairs and Communications Atty. Adel Tamano, and columnist and child advocate Audrey Tan-Zubiri. Completing the board are Jollibee Global Brand CMO and Jollibee Philippines Marketing Head Francis Flores, Jollibee Philippines Head of Human Resources George Wang III, and Jollibee Group Foundation Vice President Belen Rillo. 

The 6th Jollibee Family Values Awards is supported by Coca-Cola Philippines, Crowne Plaza Hotel Manila Galleria, Holiday Inn Manila Galleria, and Rainforest Adventure Experience (RAVE), with official media partners, CNN Philippines and Philippine Star.

2016 Jollibee Family Values Awards
Six Outstanding Families
The guest performer with the awardees

1) Basa Family
Roxas City, Capiz

The Basa family believes in the power of community development  and this passion was strongly shared  by  their two children who pursued various initiatives.

2) Bumacas Family
Gapan City, Nueva Ecija

Donato Bumacas is a proud member of the Kalinga tribe. Beset with difficulties commonly encountered by people belonging to  minority groups,  he worked hard to become a teacher. 

3) Cabalza Family
Tuguegarao City, Cagayan Valley

Dr. Cablaza began conducting free medical and surgical missions in 2006,  around the same time that he set up a small clinic in his home.

4) Castaneda Family
Tandang Sora, Quezon City

The birth of the I love Enzoe: Fight Against Cancer Foundation was borne out of the tragedy of losing  a dear member of their family, little Enzoe, in 2011. 

5) Sola Family
Project 6, Quezon City

The Sola family dedicate their lives to helping street children by providing their basic needs such as food and education. *The Sola Family is also this year’s recipient of the Special Citation for Children.


6) Par Family   (OFW Family Category)
Saudi Arabia

The Par family proves through their ASTIG OFWCC (Overseas Filipino Workers Cooperative Council) program that wherever Filipinos are in the world, they are always willing to lend an extra hand to help one another.

6th Jollibee Family Values Awards
Special Citations

1) Arquiza Family
Daet, Camarines Norte

The Arquiza family knows the importance of good education. Siblings Rey, Soledad, Regina and Gemmalyn consider themselves fortunate for getting scholarships that allowed them to study in reputable schools. Aiming to share their blessings, they established Aklatan sa Kostal in 2013.

2) Cabading Family
Pasonanca, Zamboanga City

The Cabading family’s advocacies focus on caring for Mother Earth and improving the lives of those in need.

3) San Gabriel-Eng Family
San Francisco, California

The San Gabriel-Eng family is united in their goal to share their blessings and uplift the lives of those in need. Despite living in the United States, they keep their fellow Filipinos close to their hearts and do what they can to help the disadvantaged.

4) Vizcocho Family
La Trinidad, Benguet

For the Vizcocho family, people with special needs should be given extra special care. Knowing the joys and challenges of having a loved one with autism, they have made it their mission to raise awareness about this condition.

5) Bumacas Family
Gapan City, Nueva Ecija
(Refer to 6th JFVA winners’ fact sheet)

6) Sola Family
Project 6, Quezon City
(Refer to 6th JFVA winners’ fact sheet)



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