Sunday, November 20, 2016

Oakley Freedom Train, the Fall 2016 Collection

Oakley products fashion show with the Apartel Band

One fun and great night during the Oakley launched the newest collection in a fashion show titled ‘Oakley Freedom Train’  with special guest Apartel band led by Ely Buendia which happened last November 17 at White Space Manila. The whole apparel line is dedicated for golf, biking, lifestyle and training wear. Oakley gave a brand new look to the whole collection as we did not see the boring sportswear we are used to see, but a mixture of unique prints and colors while still retaining the technology that Oakley is known for. The items in the collection feature the Ohydrolix fabric – a cloth that maximizes comfort by transporting perspiration away from skin and carrying it to the outer surface where it can quickly evaporate. This wicking ability helps protect the wearer from overheating in hot climates and chilling in cold climates. Not only will you look good while training, it will also enhance your performance.

Mr. Ramesh Dargani, President, Meera Enterprise, Oakley authorized reseller in the Philippines

Oakley continuously provides you with the best quality products that suite your everyday lifestyle. The items in the collection are laced with unparalleled technology present in every merchandise we produce. Hop on the Oakley Freedom Train and at get off at the brand that lets fashion meet with function!

Oakley Customize Program

There are so many options for sunglasses out there, but it can still be hard to find exactly what you’re looking for. If you want to create a pair of sunglasses personalized just for you, come by Oakley stores for a fully customized experience. Special customization wall that allows you to choose the color of the frames, the lenses, and even their signature Oakley “O” on either side. The options are endless. There are over 15 types of frames to choose from and an infinite amount of color combinations. The best part is the wait (or lack thereof)! They have all the resources to create your custom sunglasses right in the store. The whole process takes only fifteen minutes, and you walk out with a brand new pair created just for you.

Oakley provides unrivalled performance and technical brilliance. And this philosophy has resulted in some of the best-engineered sunglasses on the planet. With over 600 patents Oakley is where physics meets art. 'Mad scientist' Jim Jannard started Oakley in 1975 for elite athletes who see the limits of possibility as another challenge.

Standout from the crowd and design your own Oakley Custom Sunglasses today!

Mr. Chris Tzambazis, Sales and Business Development Manager of Oakley South East Asia, India and Korea

New Addition to Oakley:

About the product:
Latch A creative collaboration from the world of skateboarding, this design inspired by influential athletes is shaped with a classic keyhole bridge and the curves of rounded lens orbitals, and we engineered it with the convenience of an interior kick-up feature that lets you clip it to your shirt.

  • Built-in feature that lets you latch it to your shirt
  • Three-Point Fit holds lenses in precise optical alignment while eliminating pressure points
  • Plutonite® Lenses offer top UV Protection filtering 100% of all UVA, UVB, UVC and harmful blue light up to 400nm
  • Matter™ stress-resistant frame material is both lightweight and durable for all-day comfort and protection.


About the product:
Jawbreaker™ is the ultimate sport design - answering the demands of world-class athletes with a 40 year heritage of uncompromising excellence. Oakley innovation has reached the pinnacle of performance by offering everything from surge ports for cooling airflow to Unobtainium® components for a comfortably secure fit, and with the hassle-free lens changing of Switchlock™ technology for vision optimization in any setting.

  • Oakley HDPolarized lenses filter out 99% of reflected glare without the haze and optical distortion that can come with traditional polarized lenses.
  • Extended field of view in the upper peripheral region to optimize for cycling
  • Unobtanium® earsocks and nosepads keep glasses in place, increasing grip despite perspiration
  • Switchlock™ interchangeable lens technology makes lens changing lenses fast and secure
  • Patented High Definition Optics® (HDO®) provides superior optical clarity and razor-sharp vision at every angle.

For more information visit Oakley website:


Ceremonial Signing of Partnership Agreement (left to right): Asec Frederick Alegre (Asst. Secretary, Office of Public Affairs, Communications and Special Projects Department of Tourism); Ms. Ruby Ann Reyes (Vice President, Corporate Marketing, SM Lifestyle Entertainment Inc.); Mr. Wilson Tieng (Chief Executive Officer & President, Solar Entertainment); Gov. Luis “Chavit” Singson (Chairman, LCS Group); Mr. Kazuo Okada (Chief Executive Officer & President, Okada Manila) and Mr. Shawn McClain (Vice President, Business Development & Marketing, Miss Universe Organization).

Last November 16, 2016 at Makati Shangri-la Hotel, the officials and organizers of the Miss Universe 2016 competition confirmed that the next pageant will be held in Manila, the capital of the Philippines, in January 30, 2017. Miss Universe Organization Vice President Shawn McClain signed contracts with Philippine sponsors led by Governor Luis “Chavit” Singson, Chairman of LCS Group. Hosting MISS UNIVERSE® brings pride, prestige and tourism opportunities to the Philippines. The contestants will experience many of the country’s attractions showcasing why the Philippines is the rising star of Asia.

The Venue will be at the Mall of Asia Arena, Pasay City, Metro Manila, Philippines (15,000 capacity) will set the stage for MISS UNIVERSE®. The venue is the latest venture to rise at the leading entertainment and retail destination, the Mall of Asia Complex. In addition to the family, friends and fans who will travel to support their respective candidates, an enthusiastic local audience is expected. Furthermore, the global broadcast will reach approximately 190 different territories and countries worldwide.

The official Host is the LCS Group (  The LCS Group is leading its major partners from the private business sector which include Okada Manila, Solar Entertainment and SM Lifestyle Entertainment, Inc. to provide the estimated USD15 million needed to stage the pageant, to enable it to gain from the tourism opportunities that will benefit the economy. Other sponsoring organizations will be confirmed soon. A working committee includes the departments that are necessary to the successful execution of MISS UNIVERSE who are in charge of the various aspects of preparation such as venues, event programming, marketing and sponsorships, security, hotel accommodations, communications and administration.

Ceremonial Toast (left to right): DOT’s Asec Ricky Alegre, SM Lifestyle & Entertainment’s Ruby Reyes, Solar Entertainment’s Wilson Tieng. Official Host-LCS Holdings’ Luis Chavit Singson, Okada Manila’s Kazuo Okada and Miss Universe Organization’s Shawn McClain.

  • SM Lifestyle Entertainment, Inc.: The Philippines' largest conglomerate in shopping mall and real estate development, retail, banking, and tourism.
  • Okada Manila: The premiere casino resort and hotel complex at the Entertainment City in Metro Manila.
  • Solar Entertainment: One of the largest content providers and channel operators in the Philippines.


65th Miss Universe

Luis Chavit Singson

Arch. RicheIIe Louise SingsowMic‘hael

Those interested to be part of the 65th Annual MISS UNIVERSE Competition as possibie partners or sponsors may address their inquiries to:

The Miss Universe Organization (MUO) creates and advances opportunities for women around the world through its network of relationships across entertainment, fashion and philanthropy. MUO encourages every woman to challenge herself, find her unique voice, and embody the organization's mission of being Confidently Beautiful.

For more information, please visit:,