Friday, December 2, 2016

Honda Philippines, Inc. Launches the All-New BeAT

During the Honda Philippines, Inc. launches the All-New BeAT (from left): Mr. Ronald Carreon (MC Sales Department Manager, Honda Philippines, Inc.); Mr. Noriaki Abe (Operating Officer, Chief Operating Officer, Regional Operations-Asia & Oceania Honda Motor Company, Ltd); Mr. Daiki Mihara (President, Honda Philippines, Inc.); Mr. Shinji Aoyama (Operating Officer and Director, Chief Operating Officer, Motorcycle Operations, Honda Motor Company, Ltd); Mr. Toshiyuki Inuma (President Director, PT Astra Honda Motor) and Mr. Ely Salamangkit, Jr. (Business and Product Planning Manager, Honda Philippines, Inc.)

I was delighted and amazed of the All-New Honda BeAt. It was launch last Novembern 26, 2016. The newest AT scooter from the Gen-S lineup designed to inspire the young, fun, sporty, and stylish millennials with Filipino Exclusive Colors and Graphics. Available in 6 colors, with 2 variants:  In CBS-ISS variants – Winning Red (red-white combination), Vivid Blue Metallic, and Space Magenta Metallic; and in Standard variants - Winning Red (red-black combination), Ross White, and Black.  Price starts at Php63,900.00. 

The all-new Honda BeAT is a reflection of Honda’s dedication in trendsetting new scooter styles to please the taste of the Filipino customers, especially the youth. It features a slim and sharp form in compact size, new design wheels and tubeless tires, and semi-digital meter panel with ECO indicator. Among the various highlights of the All-New Honda BeAT is the specially designed sticker in fashionable colors that is created to captivate the young generation’s preference and express their individuality and uniqueness.

The all-new BeAT also showcases the improved performance that shows Honda’s dedication to innovation, environment and safety. It has adapted Honda Smart Technology withthe lightweight and compact 110cc liquid cooled enhanced Smart Power (eSP) engine for enhanced performance. Furthermore, the model provides advanced environment and safety features. They include; the idling stop system with which the engine stops and produces zero exhaust emissions during  brief stops for superb fuel efficiency; the ACG-starter for a smooth and quiet start with no conventional starter motor; Combined Brake System (CBS)(for the ISS/CBS variants) for optimum braking balance between the rear and front tires.
Mr. Daiki Mihara 
Daiki Mihara, President of Honda Philippines says, “The young generation plays a crucial role in shaping the future. Thus, Honda is pioneering innovation that intelligently blends design that caters to themodern taste of the youth. I would like to emphasize that we will develop and adapt “Exclusive Filipino Colors and Graphics”in AT category, starting with the All-New Honda BeAT. We have made the model the coolest and smartest choice for you.”

Honda Gen-S Brand Ambassador Daniel Padilla is proud to endorse the All-New BeAT, which he believes is the model to fit for his generation. “I’m glad that Honda has created a stylish and smart scooter for the Gen-S community that mirrors my generation’s passion for style, uniqueness, freedom, technology, and safety.”

Interested customers can visit Honda dealers nationwide. More information of the all-new Honda BeAT is available at

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