Friday, August 25, 2017

Keds Gets a New Look for Fall with Rifle Paper Co. collaboration


For the second time my favorite sneaker Keds launches the major collection with stationery and lifestyle brand Rifle Paper Co. The four-piece footwear offering features three Rifle Paper Co. prints, merging the brand’s whimsical and vibrant style with Keds’ iconic silhouettes.

The collection consists of four sneaker styles, including the Champion, Triple Decker and for the first time with Rifle Paper Co. prints, Kickstart. Prints include Birch Floral, a design of whimsically illustrated blooms, Herb Garden, a beautifully illustrated assortment of florals, fruits and herbs and Queen Anne, a simple, classic pattern in metallic gold.
 
Triple Decker Birch Floral (Php 3,495) 

 
Champion Queen Anne Foil (P 3,495)            
The collaboration once again celebrates two female led and focused brands; Keds, a footwear brand dedicated to providing women with accessible, fashionable footwear for over 100 years and Rifle Paper Co., a small stationery business turned international lifestyle brand started by female entrepreneur Anna Bond.

“Our sneakers have proven to be the perfect canvas for Anna’s beloved prints,” said Gillian Meek, president of Keds.“We attribute the success of the collaboration to beautiful product, alignment with our female empowerment platform and the loyal fan base of both Keds and Rifle Paper Co.”

“The response to our collaboration with Keds has been overwhelmingly positive,” said Anna Bond, co-founder and creative director at Rifle Paper Co. “The shoes have been must-have items for fans of both Rifle Paper Co. and Keds. We’re excited to provide our customerswith another collection of designs, and look forward to continuing what has proven to be a truly authentic partnership.”
               
The collection is available for pre-selling on keds.com.ph started last August 14, 2017. This collection is limited edition so make sure you get first dibs!     


No comments:

Post a Comment