Wednesday, August 1, 2018


Majority of the people including me love to eat fries. When you go to malls a lot of people lining up for fries specially the Belgium fries who claim the best ones.  And I believe it because Belgium happens to be the best place to grow potatoes in Europe.  This August the five companies, Agristo, Bart’s Potato Company, Clarebout Potatoes, Ecofrost and Mydibel is participating this trade show under the “Belgian Fries” banner:
  • to widen their networks
  • increase their share in the Philippines’ growing market for processed potato products
  • heighten awareness of Belgian fries in the Philippines and the region
This is the first time that the delicious Belgian fries are being presented in the Philippines at such a scale. These five companies represent the five biggest family-owned businesses in the industry in Belgium offering a wide range of potato products and specialties that are exported to over 100 countries worldwide. The companies are all halal-certified. Their participation in WOFEX Manila is part of a five-nation promotion campaign in Southeast Asia, coordinated by VLAM and Belgapom, the association for the Belgian potato trade and processing industry.

To know more about the origin of Belgium fries watch the video of Secretary-General Belgapom, Mr. Romain Cools. He discussed also why they choose Philippines, “The Philippines is well-known as a food-lover’s paradise, and Philippine consumers really know and love good food. Belgian fries are still relatively unknown in the Philippines, so we are excited about this opportunity to share one of Belgium’s most beloved national dishes with the Philippines. Golden yellow and crisp on the outside and tender on the inside, Belgian fries, or frites, as we call them, are a true Belgian delicacy that is delicious either as a side served with steak, or as an appetizing snack with a mayonnaise-based sauce!”

Belgium is the largest exporter of frozen fries in the world, with 90% of its production freighted to the global market. In 2016, Belgian fries exports rose 14.3% to 1.68 million tonnes in 2016 from a year earlier, with an increasing share going to countries outside EU.

H.E. Mr. Michel Goffin, Belgian Ambassador to the Philippines and Mr. Romain Cools, Secretary-General of Belgapom with James Bint

Belgian fries have a long history and have become part of the country’s heritage, with many shops and stands in Belgium serving this delicious savory snack. In fact, the ubiquitous Belgian fry shops that can be found in every city or village have been recognised as part of the cultural landscape in Belgium, with UNESCO status being sought for the dish since 2014.

If you want to have a delicious fries cook it twice. So don’t miss their trade show at WOFEX Manila 2018 from August 1 to 4, 2018. For more information, please visit or

With James Bint

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