Friday, November 9, 2018

Celebrate Rebisco@55 with the release of Special Edition Designer Cans





When you talk about biscuit I always think of Rebisco, aside from one year older than me, their slogan is true sarap kasama sarap kasalo. I can attest that Rebisco Assorted Biscuit is Pinoy all time favorite and became a part of Filipino tradition like a pasalubong lovingly carried to waiting family members in many homecomings; a favorite merienda fare; a much-loved snack passed around during family gatherings, big and small. The Rebisco Assorted Biscuits Tin Can is one of the most iconic fixtures in a Filipino home.
 
As Rebisco celebrates its 55th year anniversary, the brand collaborated with 4 local artists to create artworks specifical for the launch of the new Special Edition Designer Cans. L-R: Noric Ng, Rebisco Vice-President of Operations; Lady Luzano-Cruz, Category Manager; Roel Obemio, Artist; Migs Villanueva, Artist; Heart Evangelista, Host and Rebisco Ambassador; Lulu dela Peña, Marketing Communications Head; Chico Garcia, Host; Aris Bagtas, Artist; Joseph Bañez, Artist; Katherine Simundo, Rebisco Vice-President of Marketing
Last November 7, 2018, Rebisco celebrates its 55th anniversary and the growth of Rebisco parallels the Filipino culture. Over the past 55 years, Rebisco has grown into a formidable brand, thanks to the Filipino’s undying love and support, allowing it to grow into what it is today. As a fledgling company, Rebisco started with very simple offerings of biscuits and crackers packed into a can with images of the biscuits. Over time, the packaging evolved, soon showcasing family-themed art works as well.

Rebisco celebrates its anniversary by launching their newest special edition designer tin can, which serves as a canvas on which the Filipino story is printed. These miniature versions are designed to show how Rebisco is intertwined with the Filipino story, as captured in food practices and traditions illustrated by four highly acclaimed artists. In doing so, the well-loved tin can evolves into a canvas that fulfills the brand’s vision to recognize the work and talent of Filipino artists.
 
Heart Evengelista-Escudero & DJ Chico Garcia
During the celebration I had a chance to meet the four of the country’s talented contemporary artists by beautifully using the tin can as the canvas through which they can capture local color. Also by collaborating with Rebisco, they aim to shine the light on Filipino artistry and culture in a tradition that Rebisco has created. Alongside these artists, celebrity and visual artist Heart Evangelista-Escudero plus radio DJ Chico Garcia celebrated the launch as official event hosts for this prestigious event.


Here are the four artists:

Migs Villanueva
1) Migs Villanueva - a Palanca-awardee visual artist, uses bold pastel colors and wanderlust compositions to invite Filipinos to see their own childhood experiences in her works.  

Aris Bagtas
2) Aris Bagtas - shows the Filipinos’ identity through his folk, religious and abstract works,  inspiring people to create a country where family values, traits and traditions are not forgotten. 

Roel Obemio
3) Roel Obemio - a member of the famed Saturday Group,  uses storybook characters and Filipino family-oriented imagery that convey whimsy and fantasy. 

Joseph "Otep" Banez
4) Joseph “Otep” Bañez - who made his own brand of Filipino Pop-Social Realism that took the market by storm, creates detailed renditions combined with playful colors and hilarious settings.

This new masterpieces are featured on the tin can’s outer packaging. There are four sets of special edition designer cans, and inside are assorted premium biscuits, crackers, cookies and wafers – all-time favorites that people love to snack on and share. Rebisco’s Special Edition Designer Can will once again be part of the Filipino heritage. Express your support for local by gifting your family and friends with Rebisco’s special edition designer cans, and share with them a taste of our rich Filipino culture. 

“Every Pinoy family has a story to tell and through the years, we make these stories come to life through our products.Rebisco’s Special Edition Designer Cans support local not only through taste, but through art.We at Rebisco believe that life is a constant journey of growing and refining who we are. Thus, we find a new twist to an old product to rekindle interest for it while continuing our tradition to let the tin can serve as an art canvas that tells the stories and values of Filipino families,” said Ms. Lulu dela Peña, the Marketing Communications Head of Rebisco.


Retailing for php175.00 SRP, these are now available at leading supermarkets nationwide, namely Robinsons, Puregold, Waltermart, Rustans, and Shopwise. Starting November 15, 2018, you can also buy online via www.honestbee.ph.

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